Main ideas for the marketing plan
Dissertation : Main ideas for the marketing plan. Rechercher de 53 000+ Dissertation Gratuites et MémoiresPar rahma oussii • 8 Avril 2017 • Dissertation • 331 Mots (2 Pages) • 809 Vues
[pic 1] MAIN IDEAS FOR THE MARKETING PLAN
To begin with, we shall start with Quorum’s current situation:
- Situation Analysis:
-This section aims to define Quorum and it’s services ( Client-service relationship ).
-Quorum is an app that would be available on both play store and apple ; Therefore, the app would be reachable by Smart devices’ users ( estimated to up to 55% of the Spanish population only).
- Mission:
- Quorum facilitates the connection of people based on their shared interests and hobbies, away from daily life stress and helps users benefit from the work life balance opportunity.
- The outs and abouts provided by the app are also in collaboration with its multiple partners which distinguish Quorum from all other apps in the market.
- Goals:
- Optimize the number of downloads and users as a result on both operators (mentioned right up).
- Target audiences:
-It has become extremely specialized and segmented; Therefore, Quorum targets Smart devices users starting by the age of 18.
- Market situation:
-Social Media usage is a regular daily activity for many people and the most used social network in Spain is Facebook, although the local platform “Tuenti” has the highest number of users.
-Tinder: the popular GPS-based dating app that matches people up with others is one of the most used apps in Spain, (The country occupies the top 10 of those to Tinder).
- SWOT Analysis:
Strengths | Weaknesses |
-New concept of the app that distinguish it from other apps: => Development mode used is the Specialization | -Knowing who to target exactly as some people may confound it with only dating apps. |
Opportunities | Threats |
-Easy and accessible innovation opportunities that may help attack new different audience segments. -55% of the Spanish people use multiple apps through their smart devices: Both stores offer users the opportunity to an easy access to the app. | -The ferocious competition going from dating apps to most used apps such as facebook , twitter and the travel agencies. |
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