Advertising analysis Voc Students version

Advertising

An ad

An advert

An advertisement

To advertise

To promote

The media

A believable story

To hook somebody’s attention (through)

A psychological device

A technical effect

A technique

The techniques are vast

Common

Commonly

To be recognizable

To be identified

An advertiser

An advertising agent

A camera angle

To enhance

The perspective

To give power to somebody

A close-up

To provide emphasis

To put the emphasis on something

To emphasize something

To stress something

To highlight something

A sound effect

The setting

A frame

A camera frame

An accessory

To associate something with

Props

A model

The lighting

To draw somebody’s eye to something

To make up a story

Happy people are made up

A jingle

To program

To trigger somebody’s memory

To trigger somebody’s memory

To cross promote

To appeal to

The emotional transfer

To depend on

To be dependent on

An intellectual analysis

To analyze

To bring something to life

Inanimate things

To make something exciting

Children-targeted ads

To target

Editing

To pace

To generate (emotions, excitement, interest…)

Excitement

An attention-getting hook

To transfer something to

Media manipulation

A process of media manipulation

Without exception

A fear message

To direct something at

Insecurities

A dandruff

To require

Extra attention is required

To resist something

To make somebody feel good

To be memorable

A hype

A hype around something

To be skeptical of

Exaggerated

A claim

To claim

Meaningless

Vague

It sounds good

To influence somebody by doing something

To state

A lie

To lie

Cute

To steal the show

To fit a category

A red herring

To divert somebody’s attention

To heal

Absurd

Preposterous

To disprove

A testimonial

Plain folk

To endorse a product

To glamorize merchandise

Unhealthy products

Tobacco

Junk food

Average people

Notions of beauty

To idealize

Contemporary

To make something appealing

Attractive

To solve a problem

To conquer

To demonstrate

A stereotype

A gender stereotype

A variety of

To reiterate

Over and over again

A sales pitch

To display something

To annunciate something

To access a service

To deliver a message

To deliver a promise

Subtle

A tribal person

Out of the ordinary

Beyond everyday experience

Flattery

An outcast

A social outcast

Put-down

Demeaning

A competing product

A freebie

Hidden costs

Bright

Cutting-edge

The fantasy world

Dream-like imagery

To make no sense

To depict

An era

A subculture

To be meant to

Niche marketing