Cas IKEA

IKEA case study

1. Issue the following matrices:

• SWOT ikea  RAMA
• Internal factors evaluation (EFE) RAMA
• External factors evaluation (IFE) RAMA

2. Draw-up conclusions based on the above mentioned analyses, highlighting key factors. JOANNE

3. Respond to the following questions:

• How was ikea managed to achieve such rapid growth JIMENA

We know, the products of Ikea are clean, basic and bordering on the simplistic, but they have creative designs and low affordable prices. Ikea has a constant concept of offering inexpensive furniture, produced at a low cost. The basic idea of the maze-layout of the showroom that is a floor plan that makes you don’t forget anything. Also, it is very well thought the cheap packaging of the products. They don’t have to spend in transportation, the fact to sell the disarmed objects, saves space and transport. Ikea is a distinctive, easy-to-remember name that works in most any language. And well, all these internal points mixed with their external forces, like the idea that Ikea are also concentrated in their customers (the way we like to buy, the self service, etc) makes a complete society, invested in their sell’s way all around the world.

• How was ikea put up the barriers to entry for smaller businesses MOUNA

First Ikea has put up barriers to entry for smaller businesses by doing economies of scale . Indeed, ikea buy the raw material in bulk at a cheaper unit costs. It also make reduction in costs and packaging by selling in flat pack ready to be assembled. By being sustainable, ikea also tend to reduce its footprint. And that’s what interests people. So it’s a way to drive away competition.

On the other hand, Ikea put up barriers to entry by proposing a wide range of product adapted to a large category of people.

• How was ikea focused on sustainability VEGGA