Rapport de stage, Hennes & Mauritz

Presentation of the company

After a trip in the USA, Earling persson has the idea of an unpublished project: sell quality clothes, in rock-bottom prices. The company was founded by Erling Persson in 1947 he opened the first shop in Sweden , in the city of Vasteras.[7] The shop was called Hennes (wich means for her in sweden ) so the store sold only womenswear .

 In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection , moreover the name change to Hennes & Mauritz .

Six years later , the company was listed  on the Stockholm Stock Exchange .
 Then H&M continued to expand in Europe .In 2000 , The first US store opened in New york , on the famous 5th Avenue .

NOWADAYS, the mark possesses more than 3000 stores all over the world among . It’s worth noting that France is the fourth country with most stores with 220 shops .

MISSIONS

During my internship the person who was supposed to be my guardian had just been laid off(dismissed) for profesionnelle fault.

I was thus supervised by several other sellers.

In the morning I worked alone or not in the stock, I had to do the picking the process of taking goods that have been ordered from the place where they are stored and sending them to customers). FIRST OF ALL I beeped clothes, then I sorted out the settled and the not settled. To send then horse (carrying on castors to transport clothesin stores.)

When we had received manyboxes (of clothes) in the morning , i had to stay in the stock afternoon to end the picking with a colleague.

Afternoon my tasks varied from day to day . Most often i made restocking (wich means putting all the products in the shelves ) and cleaning ( wich means arrangement of shelves and garment care ) . I took care of cabins too, to clean them and to tidy up well clothes on horses to facilitate the restocking .

What I learned ?

Before beginning my internship(training course) of sale, a seller was for me an unpleasant and disenchanted person, by whom the only objective was to increase the sales of its company at any cost .But the reality is quite different, in one hand a salesman is really ready for anything to sell the products which he proposes.But in an other hand, I thus had the opportunity to see that a good seller had to remain natural and spontaneous, without making it too much, so that the customer is in confidence(trust). And to acquire the confidence of the customer while staying in the manipulation, a seller also has to have the smile and create a certain closeness with the customer .
The most important thng that i learned is the importance of indirect sale , wich means a sale that is made through a store, not directly to a customer . In fact , in a store like H&M , 90% of sales is made by indirect sale . This is one of the reasons why the cleanage and the garment care is so important.